The basics of SEO that you need to know!
Studio98 is doing a series of training on what marketing is!
We're starting with SEO as this the biggest source of confusion out there. So, here we go!
SEO stands for Search Engine Optimization. All this means is that you're working on increasing the quantity and quality of traffic to your website through organic search engine results.
Here's how it works: Someone enters a search term into Google. Pretty simple. Google then takes that search term and uses a "crawler" that goes out and gathers information about all the content having to do with that search term that has been entered. The crawlers then bring all the websites back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with that search query. The list that is then presented on that search term is the index - you see this all the time when you're surfing the web!
What everyone is going for - and you as a business owner - is getting on that first page of Google! All those websites presented on the first page when you enter a search term has GOOD SEO!
There is so much that goes into SEO, but this is the first step - knowing what SEO is!
If you need assistance, give us a call at 727-219-2132 or click the Contact Us button below!
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